11 Mar 2016

Email marketing faster than others

Email marketing has become a vital tool for small businesses that want to send regular marketing messages. The initial attractions are obvious – it’s fast and cheap. But that’s not all – email marketing offers sophisticated opportunities to target messages to the right people at the right time and bring in serious business.

Response rates for bulk emails are higher than for direct mailings, thanks to the immediacy of the medium. Results can be measured and used to make subsequent email marketing more tightly focused.

Direct marketing via email is an ideal communication method for any small firm that relies on its website for much of its business. Email messages can highlight special offers and new products and then prompt recipients to click through to the website.

Email marketing done badly does present some pitfalls, however. Indiscriminate emailing will be seen as spam. Responsibility and relevance are the watchwords. You must have permission to email the recipient. And if you want them to respond positively, you must send messages that are genuinely of value to them.

- The Marketing donut
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08 Nov 2015

How Autoresponder Emails Build Trust ?

How to Use Autoresponders to Accelerate Your Growth

An autoresponder is a series of emails, usually focused on a specific topic, delivered in a pre-determined sequence at pre-determined intervals. The process can begin when someone subscribes to your general email list. Alternatively, you can create new lists catered specifically to those who want the content.

Generally, the autoresponder aims to transfer know-how, but making offers and attempting to sell are not out of bounds. You’ll probably need to experiment to arrive at the right balance of educational and promotional copy. You’ll want to consistently address your prospect’s needs and stress the benefits of your products or services.

If things go as planned, your email autoresponder series will build trust with your prospects. Your messages will make regular appearances in their inboxes. And, you’ll be sharing useful lessons and progressively gaining mindshare. If your content is well received, you’ll essentially be training the reader to open your emails, visit your website, and ideally, do business with you.

This is the formula, simply stated:

Repeated touches and visits = familiarity = trust = sales.

Select a Smart Topic for Your Autoresponder

If your autoresponder series is to be a hit with your readers, it has to satisfy an informational need, so you’ll want to choose your topic carefully. As you would smartly plan the development of any content, you’ll want to tap into your audience’s needs and uncover leading pain points.

To find these, try some combination of the following:

Ask readers – Your current readers are a logical starting point. You might use a reasonable sample of current customers and simply question them via email or telephone. You also can use a survey. Another possibility: tap into a group you lead or participate in on a social network or via a forum.

Listen to social media – Social media is your ideal market research tool. Look at some of the better blogs in your industry to see what generates the most sharing and commentary.

Pay attention to the hashtags being used in your niche. Dig into question sites such as Quora and Yahoo Answers.

Assess your own content – You might get ideas for your autoresponder series simply by assessing the interest in your existing content. Which posts have performed best? Look at the shares, comments, and your analytics.

If your site includes a search tool, you can look at what visitors have searched for. Chances are, you field questions via email and/or chat. Take note of the questions and look for common threads and themes.

Research keywords – The Google Keyword Planner tool won’t literally tell you the topics your readers are interested in, but you can test your hunches by using it to check the popularity of various keyword searches.



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16 Oct 2015

Tips for Delivering Autoresponder Emails

You can write new copy for your email series, or not. Consider your options:

Plan A: All new

Based on the research you conducted, you can write all new content for your autoresponder. While doing so obviously creates writing work for you or someone you hire, your new content can be offered as exclusive content unavailable anywhere else. Your readers might find the exclusivity an enticing reason to opt-in.

But you may want a shortcut or two.

Plan B: Your blog

Why not resurrect old posts? You can bet your readers, especially new subscribers, haven’t read everything you’ve published. Consider scouring your blog for posts that remain valuable. You might batch together several that cover a single category to make it easy to create a topical and thematic series. Or, you might have written a series of posts in the past that could be ideal for an autoresponder series.

Plan C: An eBook

You may have created eBooks. Or similarly, you may have written a mega-post to serve as a thorough guide for a specific topic. Either resource could make creating your autoresponder series a simple slice-and-dice exercise.

Tips for Delivering Autoresponder Emails

Set a schedule. Put some thought into the number of emails your autoresponder series will include and the delivery intervals. There’s no right or wrong way to make these decisions, so you might consider:

  • Go with a hunch. You might suspect your readers can’t wait to get the content, so you’ll deliver them in consecutive days. Or, maybe you feel spacing them out by a few days or sending them weekly would be preferred.
  • Test. You could put a schedule in place and keep your eye open for unsubscribes. You also could try two variations to see which is more effective.
  • Emulate. Autoresponders are a common tactic of smart content and email marketers, so you might simply emulate the tactics of a series you liked.

Short Series? A short course will be easier to produce and may sound more appealing to your readers, especially to those who haven’t yet discovered how great your content is.

Long Series? A longer series can delve deeper into a topic. It might also serve your lead nurturing better because you’ll make more frequent visits to your subscriber’s inbox.

While it’s possible you’ll get more unsubscribes with a longer series, it might effectively work to separate those who actually are interested in your services or product from those who aren’t.

Sell it. Whether you go long, short, or somewhere in between, I suggest you use your plan as a selling point. For instance…

  • Our short series of 4 emails will deliver a helpful crash course on (topic).
  • Or…The (topic) 30 lessons in 30 days series will cover everything you need to know to (…).

The Length of the Emails

The length of your emails, like a number of the choices you’ll be making, is also worth considering carefully and testing. I’ve been known to say, “Don’t count characters, but make every character count.” Read: I believe there is no right or wrong length.

The right thing to do is edit your copy until you believe every line contains value. If you do so, hopefully, your readers agree the length doesn’t matter and will read longer works. Given the context of an autoresponder (that is, it should be the pinnacle of “permission based marketing”), you may find your readers embracing long copy emails.

That said, a lot of readers want to blast through email fairly fast. Again, your email can feature just a snippet of the article with a link that directs the reader to a page on your blog or website. But some will prefer to see all the copy in your email.

If you plan to rapid-fire your emails, say in five consecutive days, you might consider shorter copy.

It won’t hurt to ask your readers what they prefer. Or, you might add the issue of copy length to the variables you test and monitor. Actions speak louder than words.

How Autoresponder Emails Should Look

Here we go again examining what is clearly a matter of preference. HTML or plain text? Sidebar or single column? Generous use of images, or one, or none?

Regardless of the choices you make, be very deliberate about being kind to the eyes. Break up your copy into short paragraphs and feature ample white space.

Yes, screens are getting smaller. And yes, an ever-expanding percentage of email is being consumed on mobile devices. Understood. But all that said, readers are entirely accustomed to scrolling and will appreciate a tidy and uncluttered look. Use headers, bulleted lists where appropriate, captions, and any other tactics to help go easy on the eyes and communicate effectively with the skimmer.

P.S. Try using a P.S. after the signature. Time and again, research reveals how effective postscript messages are.

It’s Time to Go “Auto”

Autoresponder email marketing can be an effective tool for most types of businesses. You need not wait until you have a book or information course to sell. In fact, not having these types of things makes your autoresponders even more important. They’ll be instrumental in helping you build the email list you need.

“Your email course is how you go about building your email list, one agreeable reader at a time.”

Source: kissmetrics.com
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26 Sep 2015

Make Your Email Stand Out

Employees spend nearly one-fourth of their workday, on average, sorting through their email inbox, a study by McKinsey found. Email is the most used form of communication in the workplace, but it’s also easy for the emails you send to be quickly deleted or marked as irrelevant.

Salespeople, particularly those who rely on email as their first point of contact with prospects, need to ensure their emails are relevant, appropriate, and able to cut through the noise of a busy inbox. Needless to say, so do marketers.

Here are  top tips for crafting an email that will encourage opens, generate interest, and warrant a response.

1. Perfect the subject line

A subject line is the gateway into your email. It needs to instantly grab the receiver’s attention to ensure your email doesn’t end up in the dreaded junk folder.

First, keep it short: Place the most descriptive words at the beginning of your subject line to give readers a quick snapshot of what your email contains. For salespeople, in particular, putting “Proposal” or “Meeting Request” is a great way to start a subject line. These kinds of words clearly let the recipient know what you’re connecting about, so they aren’t confused or surprised.

A generic subject line isn’t going to pique the interest of a lead or prospect. Asking a question or including a stat can give recipients a glimpse into the purpose of your email and may entice them to click open.

And don’t be afraid to get creative when crafting a subject line. For example, one of colleagues received a follow-up email with the subject line: “WANTED:” and then his name written after the colon. The email body had a WANTED poster image with his name and face on the image; needless to say, it grabbed colleague’s attention. He hadn’t been responding to the senders’ emails, but he immediately responded after receiving that email.

Still, maintaining a certain level of professionalism is important. Emails are becoming more informal and conversational, but it’s difficult to impart tone via email. Keep that in mind when sending an email that is a bit more creative than the usual. Worst case scenario for an email you thought was witty or creative: your recipient takes it the wrong way.

2. Keep it short and simple

Don’t offset your concise subject line with a longwinded email. Visually, a long email can seem overwhelming and may deter the recipient from reading it. Among salespeople, this is one of the most common mistakes during email outreach.

To help keep your emails short, use the first two sentences to connect with your recipient and then quickly establish your purpose for writing. Those first few sentences are prime real estate in your email. They are especially important if your recipient uses the inbox preview pane.

Within the first few seconds of reading your email, recipients should have a clear understanding of who you are and why you’re reaching out.

If you’re a salesperson, right from the get go provide a compelling stat or an example of an outcome your product or service has produced for a client. Doing so will help build credibility and capture interest in a few short sentences. After your introduction, you can then go into more detail about your product or service.

However, make sure you don’t use email to sell all the great features of your product or service; a phone call or in-person meeting is a more appropriate channel for the actual selling. The purpose of your initial outreach is just to provide a glimpse into some of the useful features your product or service offers in order to hook the recipient into responding and, eventually, having a more in-depth conversation over the phone or in person.

3. End with a specific call to action

This is one of the most important tips for writing an email that will elicit a response. Pose specific questions, such as, “Are you free to discuss this further next Tuesday at 2 PM?” Identifying a specific day and time, along with an alternative day and time, makes it easier to schedule something with a recipient, versus going back and forth with each other’s schedules.

Once you are done drafting your email, it’s important to make sure it gets to the right person. Targeting specific people who have the power to make buying decisions is the most effective use of your time—and email. Google and LinkedIn are both great resources for finding the right decision-makers.

After you’ve found the right person and hit “send,” an email tracker can help you better understand whether your email was successful by determining its reach and effectiveness. Email trackers can even tell you the number of times your email was forwarded, the geographic location it was opened, and what devices the email was viewed on. That information can be helpful in determining not only whether your email strategies have been effective but also when and on what channel to follow up with your recipients.

Source: m.marketingprofs.com
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25 Sep 2015

Building a quality email marketing list

A quality in-house email-marketing list is essential if you contact customers via email. But how do you put such a list together? Tim Watson of Zettasphere outlines the steps to take when building an email  marketing list

  1. Quantify the value of an email address. If you identify how much an email address is worth to your business then you can set a budget for increasing the size of your database.
  2. Set objectives for building an email marketing list. Be selective: what sort of people do you want on your list? How many of them? When do you need your marketing list to be ready? Think about quality, not just quantity – a large list of the wrong people is of no value. A smaller amount of well-targeted data is of higher value.
  3. Never miss a chance to ask for permission to email a customer. Think of every point where you have contact with a customer and how you can add a request for email permission into the process. Customer touch points include: all contact by sales personnel, telesales, transactional emails, your website home page, the online transaction process, in-store flyers, till receipts, exhibitions, printed correspondence, training events, conferences, direct mail, user groups, blog postings, social networking contact pages, corporate standard email signature or footer.
  4. Educate all client-facing staff on the purpose and value of email address collection. This is especially necessary for staff involved in data inputting processes, as they need to understand the value and need for accuracy. An email address mistyped is a lost opportunity.
  5. Ensure the ‘Subscribe’ form on your home page is easy to find. Don’t stick it down in the bottom right where nobody looks. Better still, include a subscription form on many or all pages, not just your home page.
  6. Ask for the minimum of information at the time of sign up. Consider asking just for the email address on a first stage form and once this is given go on to ask for a few more details. But still keep it short and avoid asking for sensitive information. The strategy should be to collect more data over time as the relationship builds.
  7. Explain the benefit of subscribing. What is your email value proposition? Why sign up for your emails as opposed to the thousands of other emails? Explain what you will do with the email address and give an indication of how often you will email. Consider offering user-selected email frequency – daily, weekly, monthly.
  8. State your privacy policy clearly. Put it right next to the submit button on our subscription form. Make your policy one of not sharing or selling the data you collect.
  9. Use incentives to get people to subscribe. Your mantra should be ‘free, win or save’. This could be a report about your product, a special offer or a competition entry, for example. By making the incentive related to your product or service, it will improve the relevance of your subscribers. If you offer a competition for the latest iPod and your business is antique furniture you will get people to subscribe who simply want an iPod but may not be interested in antique furniture.
  10. Don’t trick people into giving you permission to email them. An example would be a form with linked terms and conditions in which the fifth paragraph states that by completing the form permission is being given to receive your regular emails. It may be legal but it’s not sensible or an effective way to build a quality list.
  11. If you need sensitive information, explain why it’s needed. If possible, use ways to reduce the level of sensitivity. Most people are more comfortable giving an age range than a date of birth, or a salary range rather than their actual salary.
  12. Include use of a ‘recommend a friend’ process in your e-marketing. Offering an incentive to both the recommender and their friend will increase its use.
  13. Use viral campaigns. A viral campaign is an email campaign made up of a quick fun activity, such as an online game or other type of entertainment. They should always feature an easy way for someone to forward their game score to a friend. Once again, an incentive will help the spread of your email.
  14. Avoid third party data. This is typically of low quality and can harm your reputation and reduce the number of emails successfully delivered.
  15. Don’t be aggressive when asking for permission to email. For example, don’t use a pop-up window the moment someone hits your home page. People will need to read something about you before they will consider giving an email address.
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11 Sep 2015

Tips for Effective Email Marketing

Tips for Effective Email Marketing

Email showcasing is a profoundly successful apparatus for connecting with clients and advancing your business, albeit hitting the nail on the head regularly demonstrates troublesome. The following are 15 top tips on the best way to accomplish powerful email showcasing;

1. Be imaginative

Many messages hit your client’s inbox once a day, what makes your email distinctive, why would it be advisable for them to peruse it?


Offer included worth

Empower engagement

Welcome input

2. Guarantee messages show on cell phones e.g. Cell phones

Have messages in both html and plain content – permitting individuals to peruse the email in the event that it doesn’t show accurately

Likewise incorporate a connection to a web rendition of the email

3. Be individuals centered

Promoting is about individuals; clients, representatives and so forth., so it bodes well your messages would be gone for individuals as well

Email based learning


Redo your messages e.g. customize name – it reveals to you know who you are sending your messages to – you have to demonstrate every client they are vital to you

On the off chance that conceivable customize different areas, e.g. proposals, things they may discover fascinating

4. Importance

Profoundly critical!! Clients won’t open an email that is not applicable to them

You are then squandering cash sending messages with no possibility of an arrival

You will lose your believability by sending messages to the wrong target

5. Consider deliverability disappointment rates important

A considerable measure of organizations disregard this – once the email is sent they concentrate on the arrival they get, yet not the disappointment rates – this is critical to evaluate why those messages have fizzled – counteracting future pointless expenses and boycotting

6. Make it simple to unsubscribe

Anticipating dissensions and messages being accounted for

7. Keep your content short and simple to filter

Content must be short – you are sending messages to occupied individuals – consider which messages you read, and why you read them

8. Continuously test messages before sending


Test connections, appearance, cross program testing and so forth – make your messages look proficient and give a positive impression to potential clients

9. Keep titles short and exact

Keep it appealing

What might make you sufficiently intrigued to open an email?

Offer the peruser something…..insight, an arrangement and so forth.

10. Compose like a human

You are composing to other individuals, so compose something you would feel great perusing

Sound cordial, yet at the same time proficient

Try not to over-burden with techno-talk

11. Clear suggestion to take action

Make a suggestion to take action, yet not a cruel offer, make it an arrangement they can’t deny

12. Get a genuine feeling of you’re client

Know your clients

Do statistical surveying – comprehend your clients and focus on your promoting to address their issues

13. Arrangement your crusade

Don’t simply make an email by tossing irregular materials together and send it out to whoever you can

Incorporate complimentary substance, state-of-the-art content – e.g. industry news, neighborhood news and so forth.

14. Tuesday/Wednesday expanded reaction

By sending your messages out on nowadays you are required to get a more noteworthy reaction

15. Consistency is key

In the event that you are conveying messages consistently e.g. month to month bulletins, guarantee the arrangem

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19 Jun 2015

Email marketing tips for maximum reach

Synergistically supply global testing procedures through ethical scenarios. Assertively develop empowered customer service and sticky leadership. Enthusiastically parallel task principle-centered portals via multimedia based scenarios.
Synergistically negotiate dynamic total linkage after sticky information. Objectively monetize 2.0 manufactured products and open-source web-readiness.Dynamically recaptiualize corporate “outside the box” thinking with worldwide e-commerce.

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09 May 2015

Benefits of Email Marketing

Synergistically supply global testing procedures through ethical scenarios. Assertively develop empowered customer service and sticky leadership. Enthusiastically parallel task principle-centered portals via multimedia based scenarios.
Synergistically negotiate dynamic total linkage after sticky information. Objectively monetize 2.0 manufactured products and open-source web-readiness.Dynamically recaptiualize corporate “outside the box” thinking with worldwide e-commerce.

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30 Apr 2015

Email marketing is inexpensive.

Synergistically supply global testing procedures through ethical scenarios. Assertively develop empowered customer service and sticky leadership. Enthusiastically parallel task principle-centered portals via multimedia based scenarios.
Synergistically negotiate dynamic total linkage after sticky information. Objectively monetize 2.0 manufactured products and open-source web-readiness.Dynamically recaptiualize corporate “outside the box” thinking with worldwide e-commerce.

read more
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22 Dec 2014

It’s easy to customize and integrate into other marketing tactics

Synergistically supply global testing procedures through ethical scenarios. Assertively develop empowered customer service and sticky leadership. Enthusiastically parallel task principle-centered portals via multimedia based scenarios. Synergistically negotiate dynamic total linkage after sticky information. Objectively monetize 2.0 manufactured products and open-source web-readiness.Dynamically recaptiualize corporate “outside the box” thinking with worldwide e-commerce.

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