Email Marketing Strategy to Adapt in Post-Pandemic WorldVicky KVN
The world has changed a little bit after the Covid-19 Pandemic. The attitude, lifestyle and many things have been affected. Therefore, to retain your customers and sustain this post-pandemic, you need to transform your business strategy according to the customers.
Just like any other aspect, email marketing also changes its course. So, here we will take a look at the changes you need to make in your bulk email marketing plan to get the maximum reach and result.
Changing Behavior of The Buyers:
With the advent of the Covid-19 Pandemic, retail sales went down drastically to 8.7%, where online purchases spiked up over 52% within two to three months.
Due to the adaptability of the buyers, it affected almost all the businesses. Those who are already in the online presence benefited enormously.
According to some renowned email service provider’s survey, Many of the leading organizations started email marketing forcefully since March 2020 to make up for the shortfall made by a sudden surge of online shopping preferences.
Tips for redesigning your email marketing plan:
In this uncertain situation, regular habits have influenced to initiate New Normal. For example, the lockdown and fear of contamination lead people to order online instead of going outside. From toilet paper to large supply, the New Normal holds many things.
In this case, you need to reconsider the marketing plan according to the New Normal regardless of your business. So, here are a few tips hope it will help you to redesign the email marketing strategy.
Find new customers:
Still, email is one of the most effective ways to reach new customers and engage them in a more personalized way. Due to technical advancements, people spend more time on the internet, which will be a golden opportunity for businesses to get new customers. The chances are high by reaching a perfect email marketing campaign because of the increasing number of Internet users.
Wonder with pop-ups:
Pop-up windows are the best way to grow your email list. You can easily find interested and potential customers through the pop-ups on the website.
Once you get an ample amount of email addresses, you can engage with them through personalized content. Keep in mind that the pop-up should not be much big to cover the content and irritate the users.
By sending welcome messages, offers, coupons, etc., makes customers feel special. You can describe your products/services so that they will enjoy the collaboration in the future.
To get the spam and bots far from your data set, you need to have a two-way authentication for the email. Well, nobody wants fake email addresses on their list. Also, additionally, the clients will be guaranteed that their data is protected with you.