Is Email Marketing Still Relevant in 2021?RajKumar M
What is Bulk Email Marketing?
Bulk Email marketing is basically the use of email to promote products and services. However, a better definition of email marketing is the usage of email to generate business relationships with potential customers and clients. Email marketing is one of the parts of internet marketing, which includes digital marketing through websites, social media, content marketing, and more. It is exactly the same as direct mail, except that messages are sent electronically via email instead of sending email via traditional postal service.
Important of Email Marketing Services:
Targeted Marketing Opportunities
Major company’s marketing teams these days need an email marketing service because it’s an efficient platform. Hence, let’s take a quick look at why it is important for your business. It creates the initial part of marketing opportunities, Email marketing is using your business with different methods to target specific customers when it is properly implemented.
Email Marketing More Confidential and Targeted than Social Media:
While there are many benefits of using social media marketing for your business promotion, there are a lot of your customers who may not be using social media. However, these people have an email address, more than likely. There is more strategy to obtain the email address of a customer. one of the marketing methods is by having a Call-to-Action(CTA) on your website, asking them when they are creating an account or checking out the contact from their account, or even ask them during a phone call.
Data-driven and Measurable:
One of the important factors to the success and improvement of a marketing campaign is to understand what works perfectly and what doesn’t works. By using email marketing, you get insights into your activities. Insight into a performance metric such as open rates, bounce rates which is how many percent of users who were sent an email actually opened the email that you sent. Getting an interesting subject line is an email marketing strategy in improving open rates. In another word, using an attractive subject line helps to generate higher open rates.
Cost-effective and affordable:
Most people may think that email marketing works great and all, but with all these features, is it certainly a costly strategy? There will definitely be some initial cost of front setup and implementation, but once the framework is built, the ongoing cost of maintenance is minimal as compared to the return.
Is email marketing still works relevant in 2021?
Based on a study conducted by marketing experts, in the past 2 years of increasing social media use of ads, email marketing still dominates the roost. This is due to:
- 95% of internet use email, while 60% use social media
- “Opt-in” technical features of email allow marketing by consent
- Email marketing allows targeting by demographics such as age, income, etc.
- Email marketing offers more reporting and analytics capability, such as click-through rates, open rates, bounce rates, and conversions.