After the pandemic, businesses had started their investing in online presence. For big brands, it’s not a big deal, but for a small business, it is essential to stand out from their competitors using effective marketing and community building.
Email marketing is one of the most critical ways small businesses can stand out and get their audience to resonate with them. According to Campaign Monitor, email open rates have increased an average of 4.1% worldwide since the pandemic.
Let’s have a look at the advantages of email marketing for small businesses in the infographic shown below.