In a way that direct, or other forms of marketing can never hope to be, email marketing allows you to determine a tangible return on investment for all of your efforts. Through email marketing, you can track who has opened your message, what mail client they use, when they engaged with your message, and what link they’ve clicked on. Email marketing is great for taking advantage of impulse buying. There aren’t many other marketing platforms which allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel.
Email marketing tool offers automatically send mails out for you to people who are interested in your business. And it’s the best way to keep in touch with your prospects and customers. The trick is to invite them to become subscribers to messages from you about your products and services. It’s easy, it’s automatic, and is one of the best returns on a marketing investment for your business that you will ever get by other promotional methods at these small investment.Using an autoresponder service opens a world of opportunities to fine-tune and enhance your business correspondence. Its advantages over a marketing team are multi-faceted and overwhelming. Not only does it drastically improve your business marketing strategy effortlessly, but also gives you a lot of room to concentrate your own efforts on the growth of your business rather than worrying about staying in touch with existing customers.
A lot of comforts have come along with the rise of Email marketing especially for business people. Everyone and anyone can be connected and contacted nowadays. This is done via email marketing. Almost everyone have their own email address which has become very much convenient way to reach people to promote everything. Email marketing is on the rise as it helps establish the trust factor with the customers which is very much important for the growth and establishing the brand of a company.
Using email to conduct a marketing campaign allows access to greater numbers of possible customers. Building a marketing platform within an email client, such as Outlook, makes large and growing contact lists possible. Give recipients incentive to spread the word and your campaigns become viral, spreading from your original contacts into new territory. Using email marketing engages readers. Email marketing campaigns are interactive. Include graphics, Flash and surveys, for example, to bring potential clients into an experience with your company and its product.
One of the best ways to communicate to a larger audience is via email .the scale on which email marketing can be done is huge .every nook and corner of the world can be covered by email marketing. This is more convenient and yield more results than you could imagine. It can be used to create a connection among customers and also potential leads who can be converted into customers by constantly making them aware of your brand and exciting them with mails about surprise discounts and wishes. since there are no barriers here our creativity can be made optimum use of in such a way that people get instantly attracted when they have a single glance at the mails. work can be done from a single place yet still reach people all over the world . one of the greatest advantages of email marketing is that a direct interaction with people can be established especially with people who have a higher designation in a company .this can ease out a lot of things and makes the marketing process really easy as it has a direct approach. The conversion rate is really high because of this and thus email marketing is one of the most preferred marketing strategies used nowadays .
Email Marketing is an effective way to communicate with personalized messages to your customers. It’s a professional medium and people receive information about products and services through that channel.By sending your audience engaging content that educates or inspires, you’ll build up your brand evangelists.
Today’s marketers need to do more with less. They needs to connect with their audience in a highly personalized way, while staying on budget.
Email marketing helps to connect with their prospects and customers in a highly targeted way – will be successful in delivering ROI and revenue back to the business.
Email marketing has become a vital tool for small businesses that want to send regular marketing messages. The initial attractions are obvious – it’s fast and cheap. But that’s not all – email marketing offers sophisticated opportunities to target messages to the right people at the right time and bring in serious business.
Response rates for bulk emails are higher than for direct mailings, thanks to the immediacy of the medium. Results can be measured and used to make subsequent email marketing more tightly focused.
Direct marketing via email is an ideal communication method for any small firm that relies on its website for much of its business. Email messages can highlight special offers and new products and then prompt recipients to click through to the website.
Email marketing done badly does present some pitfalls, however. Indiscriminate emailing will be seen as spam. Responsibility and relevance are the watchwords. You must have permission to email the recipient. And if you want them to respond positively, you must send messages that are genuinely of value to them.
- The Marketing donut
How to Use Autoresponders to Accelerate Your Growth
An autoresponder is a series of emails, usually focused on a specific topic, delivered in a pre-determined sequence at pre-determined intervals. The process can begin when someone subscribes to your general email list. Alternatively, you can create new lists catered specifically to those who want the content.
Generally, the autoresponder aims to transfer know-how, but making offers and attempting to sell are not out of bounds. You’ll probably need to experiment to arrive at the right balance of educational and promotional copy. You’ll want to consistently address your prospect’s needs and stress the benefits of your products or services.
If things go as planned, your email autoresponder series will build trust with your prospects. Your messages will make regular appearances in their inboxes. And, you’ll be sharing useful lessons and progressively gaining mindshare. If your content is well received, you’ll essentially be training the reader to open your emails, visit your website, and ideally, do business with you.
This is the formula, simply stated:
Repeated touches and visits = familiarity = trust = sales.
Select a Smart Topic for Your Autoresponder
If your autoresponder series is to be a hit with your readers, it has to satisfy an informational need, so you’ll want to choose your topic carefully. As you would smartly plan the development of any content, you’ll want to tap into your audience’s needs and uncover leading pain points.
To find these, try some combination of the following:
Ask readers – Your current readers are a logical starting point. You might use a reasonable sample of current customers and simply question them via email or telephone. You also can use a survey. Another possibility: tap into a group you lead or participate in on a social network or via a forum.
Listen to social media – Social media is your ideal market research tool. Look at some of the better blogs in your industry to see what generates the most sharing and commentary.
Pay attention to the hashtags being used in your niche. Dig into question sites such as Quora and Yahoo Answers.
Assess your own content – You might get ideas for your autoresponder series simply by assessing the interest in your existing content. Which posts have performed best? Look at the shares, comments, and your analytics.
If your site includes a search tool, you can look at what visitors have searched for. Chances are, you field questions via email and/or chat. Take note of the questions and look for common threads and themes.
Research keywords – The Google Keyword Planner tool won’t literally tell you the topics your readers are interested in, but you can test your hunches by using it to check the popularity of various keyword searches.
You can write new copy for your email series, or not. Consider your options:
Plan A: All new
Based on the research you conducted, you can write all new content for your autoresponder. While doing so obviously creates writing work for you or someone you hire, your new content can be offered as exclusive content unavailable anywhere else. Your readers might find the exclusivity an enticing reason to opt-in.
But you may want a shortcut or two.
Plan B: Your blog
Why not resurrect old posts? You can bet your readers, especially new subscribers, haven’t read everything you’ve published. Consider scouring your blog for posts that remain valuable. You might batch together several that cover a single category to make it easy to create a topical and thematic series. Or, you might have written a series of posts in the past that could be ideal for an autoresponder series.
Plan C: An eBook
You may have created eBooks. Or similarly, you may have written a mega-post to serve as a thorough guide for a specific topic. Either resource could make creating your autoresponder series a simple slice-and-dice exercise.
Tips for Delivering Autoresponder Emails
Set a schedule. Put some thought into the number of emails your autoresponder series will include and the delivery intervals. There’s no right or wrong way to make these decisions, so you might consider:
- Go with a hunch. You might suspect your readers can’t wait to get the content, so you’ll deliver them in consecutive days. Or, maybe you feel spacing them out by a few days or sending them weekly would be preferred.
- Test. You could put a schedule in place and keep your eye open for unsubscribes. You also could try two variations to see which is more effective.
- Emulate. Autoresponders are a common tactic of smart content and email marketers, so you might simply emulate the tactics of a series you liked.
Short Series? A short course will be easier to produce and may sound more appealing to your readers, especially to those who haven’t yet discovered how great your content is.
Long Series? A longer series can delve deeper into a topic. It might also serve your lead nurturing better because you’ll make more frequent visits to your subscriber’s inbox.
While it’s possible you’ll get more unsubscribes with a longer series, it might effectively work to separate those who actually are interested in your services or product from those who aren’t.
Sell it. Whether you go long, short, or somewhere in between, I suggest you use your plan as a selling point. For instance…
- Our short series of 4 emails will deliver a helpful crash course on (topic).
- Or…The (topic) 30 lessons in 30 days series will cover everything you need to know to (…).
The Length of the Emails
The length of your emails, like a number of the choices you’ll be making, is also worth considering carefully and testing. I’ve been known to say, “Don’t count characters, but make every character count.” Read: I believe there is no right or wrong length.
The right thing to do is edit your copy until you believe every line contains value. If you do so, hopefully, your readers agree the length doesn’t matter and will read longer works. Given the context of an autoresponder (that is, it should be the pinnacle of “permission based marketing”), you may find your readers embracing long copy emails.
That said, a lot of readers want to blast through email fairly fast. Again, your email can feature just a snippet of the article with a link that directs the reader to a page on your blog or website. But some will prefer to see all the copy in your email.
If you plan to rapid-fire your emails, say in five consecutive days, you might consider shorter copy.
It won’t hurt to ask your readers what they prefer. Or, you might add the issue of copy length to the variables you test and monitor. Actions speak louder than words.
How Autoresponder Emails Should Look
Here we go again examining what is clearly a matter of preference. HTML or plain text? Sidebar or single column? Generous use of images, or one, or none?
Regardless of the choices you make, be very deliberate about being kind to the eyes. Break up your copy into short paragraphs and feature ample white space.
Yes, screens are getting smaller. And yes, an ever-expanding percentage of email is being consumed on mobile devices. Understood. But all that said, readers are entirely accustomed to scrolling and will appreciate a tidy and uncluttered look. Use headers, bulleted lists where appropriate, captions, and any other tactics to help go easy on the eyes and communicate effectively with the skimmer.
P.S. Try using a P.S. after the signature. Time and again, research reveals how effective postscript messages are.
It’s Time to Go “Auto”
Autoresponder email marketing can be an effective tool for most types of businesses. You need not wait until you have a book or information course to sell. In fact, not having these types of things makes your autoresponders even more important. They’ll be instrumental in helping you build the email list you need.
“Your email course is how you go about building your email list, one agreeable reader at a time.”