Are you a small business and looking for ways to increase your visibility (online) and drive more sales?
Then you should know this to consider as best channel
Benefits of E-mail Marketing:
- Low set-ups costs
- Flexible across platforms
- Fast campaign deployment
- Measurable, through analytical programmes via bounce, delivery, click and conversion rates
- Data-driven
- Integration with other media
- E-mails offer great exposures than other channels, as it waits in the inbox, and has higher exposure than blogs and social media platforms
- E-mail is highly focused and targeted
- ROI of 4,300% (Social Media Today, 2014)
- Improves customer communications and loyalty
- Ability to drive high levels of traffic and conversion (into sales)
- Interactivity (that often invites immediate respond action)
- Easily personalised
- E-mail is ranked as the #1 communication channel by consumers for initial introduction to a product/ service, learning about a product/service, and post-purchase follow-up about a product/service (Social Media Today, 2014)
- Leads to higher conversion rates (at least 3X as high as social media conversion rates) (Social Media Today, 2014)
Learn More about email marketing with Google Digital Unlocked Videos
