The variable price of Email marketing
Email marketing is an effective and cost-efficient way to reach and engage customers in India. The cost of an email marketing campaign can vary depending on a number of factors such as the size of the email list, the frequency of emails sent, and the complexity of the campaign.
Infrastructures
One of the biggest expenses in email marketing is the cost of email marketing software. There are various email marketing services available in India, with different pricing plans. Some of the popular email marketing software in India include MailChimp, Constant Contact, and GetResponse. These services have a free plan and also have a paid plans which starts from as low as $10 per month and can go upto $2000 per month depending on the features and the size of the email list.
Email List
Another cost to consider is the cost of building and maintaining an email list. In India, businesses can purchase email lists from list providers or gather email addresses through their own website or social media channels. However, it is important to note that buying email lists may not be as effective as building your own list, as the recipients may not be as engaged or interested in your product or service.
Designing Emailers
The cost of designing and creating email templates can also vary depending on the complexity of the design and the software used to create them. Some businesses choose to create their own email templates using basic design software, while others opt to hire a designer to create more professional and polished templates. The cost for a designer can vary depending on their experience and expertise, and can range from a few thousand rupees to tens of thousands.
Finally, the cost of sending emails can vary depending on the number of emails sent and the email service provider. Some email service providers charge based on the number of emails sent, while others charge based on the number of subscribers on the email list.
Effectiveness of Email Marketing
Overall, the cost of an email marketing campaign in India can range from a few thousand rupees to tens of thousands, depending on the factors mentioned above. However, it is important to keep in mind that email marketing can be a cost-effective way to reach customers and can provide a good return on investment.
Check KVN Mail’s Email marketing price in India.
