We all know how important is the first impression. The same goes for email marketing. Welcome emails are an excellent way to acquire new subscribers, and it is a great way to kick start your relationship.
Apart from the long-term benefits, they generate more leads and email opens compared to typical email campaigns.
Let’s go through the tips to create an effective welcome email.
Tell Your Subscribers What They Can Expect
Think of introducing yourself to others. Give all your necessary information about your business precisely. Don’t dive too technical or wordy keep it casual and straightforward, and remember that you have mentioned all major value propositions you want your readers to know.
Stay in your Promises
Stay what you have informed in your welcome email. If you talk big in your welcome email and then change course, you’ll lose all the values and trust you have built.
Do the unusual sometimes
Sometimes sending one welcome email isn’t seem compelling. Send a series of welcome emails accordingly if you know it will be needed.
Tell a Story
Who can dislike an exciting story? Consider welcoming your new subscribers with a compelling case study or a well-written, narrative-driven story about how your product or service helped one of your customers. Storytelling is a useful way to have your content resonate with your audience and tap into their emotions.
Include a Call to Action
Undoubtedly there are high chances for conversions in a welcome email, so go ahead and include an urging call to action.
Great content and a compelling call to action create an urgency for customers.
Segment Your Contacts
Segment your new subscribers and send different welcome emails to diverse audiences. This will help to deliver the right content for the right customer.
If you’re new to using email marketing tools, find an email marketing automation platform, like KVN Mail, that can take the guesswork out of segmenting your contacts and getting your welcome emails sent out at just the right place. It will make all the difference in simplifying the process and doing more with less.