Using email to conduct a marketing campaign allows access to greater numbers of possible customers. Building a marketing platform within an email client, such as Outlook, makes large and growing contact lists possible. Give recipients the incentive to spread the word and your campaigns become viral, spreading from your original contacts into new territory.
Using email marketing engages readers. Email marketing campaigns are interactive. Include graphics, Flash and surveys, for example, to bring potential clients into an experience with your company and its product.