One of the best ways to communicate to a larger audience is via email .the scale on which email marketing can be done is huge .every nook and corner of the world can be covered by email marketing. This is more convenient and yield more results than you could imagine. It can be used to create a connection among customers and also potential leads who can be converted into customers by constantly making them aware of your brand and exciting them with mails about surprise discounts and wishes. since there are no barriers here our creativity can be made optimum use of in such a way that people get instantly attracted when they have a single glance at the mails. work can be done from a single place yet still reach people all over the world . one of the greatest advantages of email marketing is that a direct interaction with people can be established especially with people who have a higher designation in a company .this can ease out a lot of things and makes the marketing process really easy as it has a direct approach. The conversion rate is really high because of this and thus email marketing is one of the most preferred marketing strategies used nowadays .