How to avoid Bounce rate?

How to avoid Email Bounces?

When you’re sending a campaign with an aim in targeting your customers and in case, the mail returns due to bounce. It’s hardly frustrating to look at the campaign results with a high number of hard and soft bounces filled.

If you still don’t have an idea of how bounces occur? We are here to guide you.

What is Bounce:

When a mail returns to sender where it cannot deliver to a particular email address is known as bounces.There are Two types of bounces, one is the hard bounce, and the other is the soft bounce.

What is Hard Bounce:

The emails that have returned due to recipient address is invalid or email id does not exist is known as Hard Bounce.

For more clarification lets look into a sample,

You’re sending a mail to and if the server validity has been expired and is no more your mailer return as a hard bounce.

What is Soft Bounce:

If the email address was valid and the email message returns before reaching to the intended recipient, due to various reasons like content, or inbox size limitation mode, over quota, .. etc.

For more clarification lets look into a sample,

Mailbox is full (over quota).
Recipient email server is down or offline.
The email message is too large.

Note: The above reasons may cause the recipient server to reject the mailer.

Ways to Reduce your Email Bounce Rate:

1.Start with a good sign up form
2.Clean up the list, since 25% of Email id’s in a file get invalid every six months.
3.Don’t use your first campaign as a way to ‘clean’ your list!
4.Always use a valid sender domain.
5.Make sure your Email subject line and content doesn’t look like spam.
6.Manage your sender and account reputation.
7.Design the mailer to improve the content.
8.Use Quality content and Great Design.
9.Always include a Call to Action in the material.
10.Make the unsubscribe as comfortable as possible.

During Email Campaign fix a primary goal, the number of open ratios or click ratio is not a great success if your primary goal is to make your customer to fill the contact form and submit it successfully, then it drives to complete victory.

To achieve this primary goal make your content simple with a design and include the form link as a button with 44*44 pixel and create the template as useful that your primary goal call to an action performed.

Make your campaign run wise and simple in reaching your customers with these rules!


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