How to get your customer attention through content?Sudar Vendhan
Email Content That Gets Customers Attention!
Attentive and creative email content will help you to stay top of the mind among your targeted customers and creates a healthy relationship between the customer and the service provider.
We all knew that Content is the King of Email Marketing and through a compelling and complete content you can reach your targeted customer across the world and convey the message effectually. It may be even with one attractive line of a message, a quote; an offers or discounts, or a wide-awake text can make people push into a breakthrough situation to open the mail.
1. The reader usually checks for the Sender Name and the Mail id from whom they are receiving the mail. It’s always attractive to have a sender name and the domain mail id.
2. The second most important thing is the Subject Line.
- The subject line should be short and sweet.
- Avoiding spam words in the email subject line.
- The subject line should relate to the content of the mailer.
3. It’s a smart practice to place the important message on the top of the mailer, i.e. the area of the mailer that is previewed.
- Placing the logo in the preview area Creates Branding and confirms your identity for the customer and gives them more reason to open the full email. If, is not so, may the brand is a new one, and it is in need of promoting it make some hurrying up content to make them curious to read your mail thoroughly.
4. Personalize your Mailer by including the name. Personalize the mailer is always liked by the recipient and it more targeted to create a better response.
5.Set a goal and have a Call to Action on the content. The call to action can be placed as a button, image, hyperlink, registration form, placing orders etc.
6. Make your content more Creative and Attractive using an image, tagline, offers, give away etc.
7. You can also conclude the mailer with thanks and regards and don’t forget to place the unsubscribe link at the end of the content. We want to know what a customer needs and what we missed with. With this action of providing unsubscribe link, they can found it ineffective, or they may not find an exact need. Based on the targeted customers and their towards your service can see it better to have you. Find reasonable customers!
- Email is one of the oldest forms of engaging medium with the audience and for creating brand recognition. So, don’t find it weird! As for promoting each thing matters, the whole of digital marketing also finds email marketing as a prior one.
Getting to know the nature and behaviour of the audience and understanding them will help you to create engaging email content.
Grab Your Targeted Customers Database! Get Them Reach Your Services With A Exciting Content!