Know the 7 Email Copywriting Mistakes That Can Kill Your CTR and ROIRajKumar M
Peoples spent a lot of time and effort in generating leads and building a solid email data list. Even you have signed up to a powerful bulk email service provider in India.
But then you also did something that so many marketing professionals do… You focused less on your email copy.
It is the single most important part of the whole email marketing process, Also often overlooked. What you include in the email is of paramount importance. It requires a lot of time, attention, and thoughts.
If you make creative attention in your email template after you will get good prospects, You cannot simply plaster a CTA to a ready to use a template, place the “send” button and hope for good returns.
There are a lot of dynamics to email content that influences Click-Through Rate and conversion. Smart marketing professionals, you must need these dynamics so as to improve your ROI.
Here the 7 Email Copyright Mistakes that can Kill your Click-Through-Rate(CTR) And Email Marketing ROI:
A Very Generic Copy:
A generic email content has poor conversion written all over it.
Follow the key tip to higher email CTR is personalization.
The email copy is must be personalized to suit individual segments of your audience per their unique needs, requirements of business, and preferences.
When you convey to the email recipients that you talking to them individually and that you understand their needs, they would instantly get hooked. This will boost your prospect conversion.
Being Too Formal and Professional:
Unless the email is transactional or has a context that needs a formal tone, your email content copy should otherwise be informal. Surely, this doesn’t mean it should be too informal with slangs and slanders in it.
But the overall tone of your email copy should be readable and relaxed. It should feel to email recipients like it’s coming from one of their friends who know and understand them.
Including Too Many Unnecessary CTAs:
Yes, it’s a good strategy to offer your customers some options. But it has some limitations. If your bombarding people use with too many options, you will end up confusing them; analysis paralysis, after all, is real and very common.
Moreover, a lot of options also take you further away from your original or primary goal. What if people choose Optional B when you wanted them to click on Option A?
This is the common mistake of many copywriters and marketers make in their email copy.
Too many Call-to-Actions in the email copy will confuse the recipients and lead to poor marketing conversion.
Following the general rule of thumb, have no more than 2 very definite CTAs. (In fact, you can repeat the same CTA a more times – if it makes sense – through different context and anchor)
Avoid a Long Intro:
Your email open rate is increased because they liked the subject line and are looking for whatever that subject line promised them.
If your service introduction is too long that takes time to recipients from getting what they are consuming this email for – they will quickly lose interest and leave.
So, avoid a long introduction in your email template. Get to point very quickly.
If the introduction is short and smart, get creative, and include that piece of information in the middle or bottom of the body.
You need to know this well or not…
Recipients don’t have a lot of time. And even if they do, they still lack the necessary attention.
A longer, never-ending email content is a bad idea.
At large, you should focus on keeping your email short, direct, and attractive. Yes, Of course, there could be an exception to this; not everything can be crunched into, say, 200 words.
But it’s important to not stretch the long length of your email unnecessarily. Do not tell stories; do not include unknown or needless information of the recipient.
Whatever additional or long detail you want to say, include it on the landing page where people would end after clicking on your CTA link, instead of including them in your email content.
Large Chunk of Texts:
How you format email content is just as important.
The key is to avoid complex and hefty email template design. Keep it very simple, unless the content of whatever your saying requires graphics.
And when talking about text content, you should focus on email formatting.
The biggest takeaway here is to avoid writing too long sentences and paragraphs.
Long email draft sentences are not easy to understand. long paragraphs are difficult to read or focus on; it’s easy to lose concentration when following the congested texts and lines.
So, have no paragraphs of email more than 2-3 sentences.
Make sure the chunk of your email text is relaxed, readable, and easy to understand the content and also check the template mobile friendly.
Grammatical / Punctuation Mistakes:
This goes without saying
Once the email is sent after that you cannot change any part of it. It’s permanent content, It’s gone, if there are any grammatical or punctuation errors, not only will it hurt your conversion but also your brand image.
So, before recipient hitting that send button, go through your email copy tens of times. Edit and proofread it over and again.
This is the 7 critical email copywriting mistakes that can kill your email Click-Through-Rate
Take your own time in creating a kickass email copy. Hire a content writing professional and/or copyeditor if you needed.
You have to spend so much time and effort on lead generation, Your investing a significant amount of money on your bulk email service provider in India, A little more care and smart works can unlock you much higher email marketing ROI.
Don’t get hesitant; Walk a mile or two extra to ace your email marketing efforts with a killer email copy.