We would have known more about email marketing, but we didn’t know how it will boost our business by engaging with our potential customers.
Email marketing works because it is a personal way to reach your customers through personalized content.
There are furthermore reasons why you should not avoid email marketing for your business.
#More effective than social media
There’s no doubt social media is an essential component in any business’s marketing strategy, but when it comes to conversion, email marketing the best way to tap each customer through personalized content.
According to a study was done by emarketer
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
#Economic and Cost-Effective
Email marketing is an effective and inexpensive way to reach a broader range of audience.
Even with the explosion of new technology and social networks, marketers keep coming back to email.
Compared to traditional marketing efforts where printing, postage etc., can take up a lot of costs. With email marketing campaigns, you can still create the same imagery with the added benefit of having follow-up information instantly available with one click to your website.
#Personal and Customizable
Email marketing allows you to segment your audience into lists by their data and helps to send each list with a personalized message.
You can reach every customer in your email list personally, unlike social media, where you can only post a common message to the fans/followers.
Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.
#Measurable
Using email marketing, you can measure every aspect of data like who opened the mail, which link was clicked, who unsubscribed, etc.
Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.
Note: A/B testing can reveal a great wealth of data about your subscribers.
#Mobile devices
Mobile phones have become more common. It allows people to check their email frequently.
People check their email all the time – at the grocery store, during their office commute, while eating at the hotel, etc.
If we can do it, you can! Start with a few simple steps and find out why email marketing is important in your small business internet marketing strategy.
Get out your list of people who want to hear from you (keep in mind that you don’t want to be a spammer!), use an email service that works, write a crafty email message that is friendly and helpful, and hit SEND!
