While achieving a high deliverability rate is possible, 100% deliverability is not possible. There are several factors that can affect email deliverability, including:
- The quality of your email list
- The content of your emails
- The reputation of your IP address
- The spam filters used by email providers
Even if you do everything right, there is always a chance that some of your emails will be marked as spam or blocked by email providers. This is why it is important to focus on achieving a high deliverability rate, rather than 100% deliverability.
A good deliverability rate is typically in the range of 80-95%. This means that out of every 100 emails you send, 80-95 will be delivered to the inbox. If you can achieve a deliverability rate in this range, you will be well on your way to success with your email marketing campaigns.
Here are some tips for improving your email deliverability:
- Start with a clean email list. This means removing any email addresses that are no longer active or opted out of receiving your emails.
- Use a reputable email service provider. A good ESP will have a good reputation with email providers and help you avoid spam traps.
- Write clear and concise subject lines. Your subject line is the first thing recipients will see, so ensure it is clear, concise, and accurately reflects your email’s content.
- Use a good email template. Your email template should be well-designed and easy to read. It should also be mobile-friendly.
- Include an unsubscribe link in every email. This will allow recipients to easily unsubscribe from your list if they no longer want to receive your emails.
- Avoid sending too many emails. If you send too many emails, your recipients may mark them as spam or unsubscribe from your list.
- Monitor your deliverability rate. Many tools can help you to monitor your deliverability rate. You can identify areas where you need to improve by tracking your deliverability rate.
Following these tips can improve your email deliverability and ensure that your emails reach the inbox.