Are you looking for the most effective and high resulting marketing channel? Well, if yes, then no doubt bulk email marketing is the channel that will help you to get great marketing done. The benefits of email marketing is being increasing day by day. But you must be wondering why everyone prefers email marketing, and why is important? why is email marketing effective?
We will analyze and discuss all the possible aspects of email marketing and why is email marketing more effective. You have a common query of all business marketers like “Email Marketing is Dead?”
The quick answer is a big NO. If you will deploy an effective email marketing strategy, no questions or doubt that you will be generating more revenue from it than any other channel. And We talk about the current trend of digital marketer’s strategy, then about 55% of digital marketing experts still believe that email marketing is the best way of marketing.
Importance of Bulk Email Marketing:
The reason is, It massively helps in increasing the reach and increase the prospect of your business. With a new strategical email marketing campaigns, you can bring more revenue and leads. Also, the best part is, it analyzes the performance and optimize the campaign. Easy way to track every record and status of the whole marketing campaign.
And now we are in 2020, more than half of the world’s population uses email, and it will reach up to 4.5 billion by the year 2023. And as per the research, about 90% of B2B & B2C companies in the United States use email as their sincere mode of communication. Whereas of the 60% are regularly working and operating email marketing. So, now understand the importance of email marketing by going through all of its benefits.
Customer Acquisition:
If you are going through some social media channels to generate business leads and growth, You must go with email marketing, as it is more effective than social media. By means of more effective, it doesn’t mean that social mean is not an effective marketing strategy, but email is said to be all-time pretty active. If a mail is well crafted and optimized as per the business standard by keeping the audience in the center tends to bring more positive results. Also, putting a call to action helps just to get more results.
Email Marketing Campaign is Cost-Effective:
It means every $1 spent on email marketing gives an ROI of more than $40, Compare to social media campaign and email marketing is cheaper than other platforms. With real-time monitoring, you can set and unset the mailing campaign based on their previous performance, hence more chances of saving a cost.
We all know that social media posts ranking changes based on the algorithm, hence the life span of social posts is pretty less, but the case is not the same with bulk email marketing, as emails have a better lifespan than social posts. So the marketing budget on email marketing campaigns is said to be more cost-effective and get valuable business leads.
Personal & Customizable:
With email marketing, You can manually set up the email marketing content based on the type of audience your targeting. Emails are said to be more personal than other marketing platforms, The big reason behind this is, emails are a sincere mode of communication, hence any marketing campaign with personal touch conversions in better outcomes.
Since you must be having different types of the targeted audience, so you need to customize it based on them. You can run a personalized email campaign by customizing the emails that are highly dependent on the type of your targeting audience. A customized email with a proper marketing strategy gives better results, growth, and ROI from the email marketing campaign.
Measurable:
Tracking the performance of the bulk email is the best importance of email marketing campaigns, as with it you can track whether to check open rates, bounce rates, forwarded, seen, clicked, and much more. Analyze the email is opened or not, and by what time, Also checking the locations, devices, and browsers. These tracking reports make the visibility of email marketing and increase email marketing open rates and leads conversion. You will have a better understanding of the performance of your bulk email campaign via email.
Make Efficient Communication:
When people make a purchase on your website, that obviously you need to send them a purchase confirmation mail. But what about after successfully purchase? You should schedule the timing for the Welcome and Thank You Email. The reason is, It will help to create more credibility, as with automation, you can set which mail to be sent on performing particular actions. This automation process could be used as an autoresponder for the frequently asked question, which is most liked by the audience as they get quick replies from the brand.
Grow Website Traffic:
Grow your website traffic from the strategic email marketing campaign. As you think about why email marketing is more effective, then the reason is, you will get a high amount of traffic on your website from email marketing. Emails that have well-planned call to action buttons, then the chances of getting clicks on it increases even more. But you need to keep in mind where you should create a call to action button to get most of the impressions and clicks. Initially, you can try doing A/B testing on your emails to check what types of emails are performing and what is not. About 180% of the increase is seen on the website via bulk email marketing campaigns, and if you do the same, you’ll get to know why bulk email is important for your business.
Increase Visibility and Credibility:
If your promoting is a new brand or business and is looking for opportunities to increase its visibility and credibility, No doubt that creates big awareness about your business quickly switch to email marketing. As with it, You will get a customized way of representing your targeted marketing key points. With the help of infographic designs, you can make email interactive, make sure your email is responsive to get better outcomes. With email, you can professionally represent your business by introducing only the required business information flow.
Reach All-Over the World:
With emails, You get opportunities to reach all over the world, that simply means you get a wider range of targeted audience. But you should not target anyone without proper analysis, if you do proper analysis and decide what type of audience will be a perfect fit for the campaign, no doubt you will get more than expected results. The amazing feature of email marketing is you can reach the target audience on any device.
Make sure before sending the email, Your emails are responsive as people tend to open and view emails on a mobile phone more than on desktops or laptops views. All the smartphones have apps & provide ease to everyone to quickly check their email on 1 to 3 clicks. Real-Time marketing could be done as people have their phones in hand for almost a maximum of 18 hours per day. So before your marketing target, make sure email formats are responsive.
Boost & Generate Sales:
Email Marketing is used to reach the business goal to their audience in the most effective way, Hence if you follow proven email marketing strategies, then you will get a higher push in bringing the sales. As the primary aim of any marketing campaign is to bring a set of results in the last, and fortunately, it becomes possible with emails to generate better leads for your business. Also, We know there are no word limitations, but if we put the required information in a few words, then we get even more chances of conversion.
Brand Building:
Emails are also in the must-do methodologies of building a brand. But make sure that you are not sending early because your audience will unsubscribe your emails and also avoid to send too late or after working hours because your audience will forget Before you do email marketing, make sure that you’re following the proper timing to schedule emails.
Emails also help in strengthening the mutual relationships between the customer and the business, as with emails the customers or users can easily communicate with the product or service, and if responded accordingly, then the business will be highly recognized.
Conclusion:
So now when you have understood why is bulk email marketing is important if you’re planning to run an email marketing campaign, then make sure that you’ve created a clear execution plan. An optimized strategic email campaign will give more than business prospects to you. Emails are seen as a serious and sincere channel. If you execute proper marketing through it, you will surely get benefit from the marketing campaign. No doubt that you will be getting potential leads and customers with email marketing. Try to create customer engaging, responsive, and interactive emails to bring the ROI positive graph.
